Marketing is a set of strategies and methods. Which are elaborated around the promotion and sale of a product or service. The word marketing derives from English, which in Spanish is translated as marketing.
Marketing covers the study and analysis of both the market and the consumers. It also evaluates the most recommended commercial management to offer a product or service. Capture the consumer’s attention and achieve their loyalty with the brand or company.
- 1 Marketing is a social and administrative process.
- 2 The marketing Mix
- 3 Marketing goals
- 4 Digital Marketing
- 4.1 Social Marketing
- 4.2 Viral Marketing
- 4.3 Relational Marketing
- 4.4 Direct Marketing
It is a social process because a group of people intervenes. Which they need and want to offer and exchange products with the collectivity. And it’s administrative because you need to plan. Organize and implement different proposals and ideas to achieve the success of the company.
The main function of marketing is, in principle. Determine what people want or want, and then develop production or service. In other words, marketing studies the needs of the consumer and then satisfies them efficiently.
For its part, the professional of marketing, known as marketeer. He is in the business of conducting various market research tasks. Economic analysis, communication studies, among others. In order to offer a quality product or service that meets the needs of the consumer.
The marketing Mix
Marketing mix is a fundamental pillar. For the company to obtain the business objectives with little investment and greater profitability.
Therefore, in the management of a company, marketing covers a set of activities such as creation. The planning and development of products or services. As well as sales strategies around the consumer.
In this regard. The importance of a marketing plan lies in the possibility of identifying how strengths can be maximized. And to surpass the weak points, to observe the threats and the opportunities. It helps to chart strategies to achieve the intended objectives. and control the level of implementation of the different phases to follow.
Hence, marketing can be used in different business areas such as tourism marketing. Social marketing, sports marketing. Political marketing, among others.
The main objectives of marketing are:
Increase the consumption of a product or service.
Broaden the visibility of a product or service
Meet the needs of the consumer.
Educate the market.
To create and strengthen a relationship with the consumer.
With the capacity that the Internet provides and the expansion of social networks. The concept of Marketing 3.0 emerged where we seek an approximation with consumers and customers. Monitoring the opinions about the products and services offered by the company.
In turn, digital marketing is applied in marketing strategies for a product and service. In different digital media.
Digital marketing encompasses communication. Public relations and advertising, ie. It covers all kinds of strategies whether a product or service in any of the media. Marketing strategies with digital media in Internet formats are generally carried out by digital advertising.
It is the application of different commercial marketing techniques. In order to persuade or persuade the person to adopt a behavior in favor of the society. And for their own benefit.
That’s why. You can see that there are companies in the public and private sector participating jointly in social programs. In search of welfare in the community or society.
Viral marketing, as the name suggests. Apply marketing techniques to explore different social networks and in this way. To produce the greatest disclosure of the product or service, as well as of its recognition.
It can also be done by different means of transmission such as: Word of mouth. Emails, messenger programs, among others.
Look for people to share fun and interesting content. This technique is often sponsored by a brand that seeks to build knowledge of a product or services. And they use several tools, like, for example. Video clips, interactive flash games, images, among others.
Relational marketing is an interactive system. That uses one or more means to provoke a response from its audience. Aiming at the loyalty of the same.
Most companies go through information technologies to get their customers ‘ loyalty. The most used strategy is CRM (Customer Relationship Management).
Direct marketing refers to the different direct connections with consumers. Getting an immediate response or action.
In direct marketing, the techniques most used by companies to increase strategies are: email, telemarketing. Direct sales, direct advertising, SMS marketing, among others.
Guerrilla marketing is a set of unconventional marketing strategies and techniques. and low-cost that are used in order to achieve a goal. The guerrilla term was created by Jay Conrad Levinson and popularized in the year 1984.
Guerrilla marketing is generally used by small businesses through media such as posters. Websites, actors, groups of people. Emails without letting go of ingenuity and creativity in the message you want to convey to the public.
What is product
A product is a thing or an object produced or manufactured. Something that is produced in a natural or industrial way through a process. For the consumption or usefulness of individuals.
The word product derives from the Latin productus and has different meanings according to the area in which it is used.
The products are all those objects or artifacts, manufactured in industries. Companies following a production line or in a handmade way by the people.
However, the products can be differentiated according to the life cycle they have, that is to say, useful. Some products have an extended use period. Like the computer, the books or the vehicles but, there are also products that soon make up as food. Products for personal use, medicines, among others.
However, it should be noted that the long or short durability of a product is variable depending on its quality. In other words, products made with high quality raw or secondary materials will be better and more durable. than those made from materials or resources of poor quality or resistance.
Likewise, a service is also a product but not material like, for example. The Internet connection, the access to the TV channels. The service of a hotel or social security, among others. Hence, that the products can be differentiated by being tangible or intangible.
On the other hand, the result is also understood as a product. Effect or result of a given situation, circumstance or action between persons.
Product and market
In the market area a product refers to the set of tangible attributes. That are easy to identify for their price, color, packaging. Design, size, utility, company manufacturer and quality. In addition, the product is identified with a name that can understand and recognize anyone.
Product and Marketing
A marketing product is an object that is offered in a market with the intention of satisfying the consumer. and provide you with what you need or want. In this sense, the product goes beyond the material. Because marketing techniques expose and highlight the attributes of the product and attract consumers.
Product and economy
In economics, a product is a profit, a yield, an economic gain, a profit. A profit or a fruit that is obtained from trade, from a thing that is sold or rendered.
There are different types of products, among which we can mention natural products (raw materials). Textiles, chemical products, agricultural products, among others.
What is Brand
In general terms, a mark is a sign identifying, distinguishing or delimiting an object, a person or a territory. It comes from the Latin brand, which in turn comes from the Germanic mark. Which means ‘ border, edge or boundary ‘.
Today, this term has application in different specialized fields. You can talk about a brand, a trademark, a watermark, etc. According to the scope, the word will vary its meaning.
The term is used to allude to the brands that print the factories on their products. In order to identify them and send a message to the consumer about their reliability.
Non-branded products are often viewed by consumers with distrust. Thus, the brand creates the expectation of quality.
This term refers to products identified by the distributor’s brand (hypermarkets, supermarkets and the like). They are not produced by them, but distributed exclusively by them. Normally, this type of product has a comparatively lower cost.
It may happen that a well-positioned mark produces a second lower-cost line to which it identifies with another brand so as not to interfere with its image. In this case, we also talk about white mark. This strategy allows the manufacturer to cover all the spectrums of the market.
It is a brand made up of name and image, whether it concerns a factory, a trade or a service. This registered trademark receives legal protection, so there are limitations in its public use. Only the owners of the trademark can exploit the economic benefits generated by this.
Digital advertising is a tool for the promotion and dissemination of goods and services via the Internet, Digital advertising is part of digital marketing strategies. This is the area that covers a large part of the total of the strategies made for the virtual media.
In this regard. Digital advertising has become the preferred way to promote. And to spread a product or service thanks to the increasing incorporation of the digital in our lives.
Features of digital advertising
Digital advertising is characterized by promoting and disseminating a product or service on digital platforms and digital media. Platforms include the Internet. Mobile applications and programs on digital television.
In addition, digital advertising brings together the vast majority of digital-level marketing efforts.
Types of digital advertising
The type of digital advertising will always depend on the marketing strategy of the project. Each type of digital advertising is more effective in specific segments. And the correct use of them can cause a better impact.
Digital advertising uses different types of formats and strategies in the virtual media. The most common pattern formats are:
Banners: Traditional virtual poster format in spaces purchased on certain Web pages.
Ads in Search engines: Ads Pagos. To take the first places on the search engine results page.
Native Advertising: New tool created especially for social networks. Less intrusive, highly segmented and bears the label “sponsored by”.
Social media advertising: uses traditional techniques but its exposure is highly segmented by age. region, interests, among others.
Email marketing: Use email and information you can host to promote the product or service.
Advertising and digital marketing
Digital marketing coordinates advertising efforts. Communication and digital public relations. As digital media platforms are considered on the Internet. Mobile applications and digital television.
Thanks to the already acquired knowledge of the marketing. Digital advertising becomes an important part of the marketing strategies that migrated to the digital field.
Digital and traditional advertising
Advertising, even in its traditional format, was introduced via the Internet in 1994. The formats used resembled traditional advertising posters, for example. The big banners announcing a product.
Digital advertising continues to use banner. But the design is integrated with the design of the used platform and segmentation. In this regard. Digital advertising generates a range of different designs for the same product or service. In contrast to the traditional publicity I would only have one.
Meaning of SEO
SEO is the acronym for Search Engine optimization, which is translated as the optimization of the search engine. SEO are a group of techniques that aims to improve the positioning of the website. Desired in the search engine results list.
The techniques used for SEO include: rewriting the HTML code on the Web page. Content editing according to trends and needs. Incorporation of keywords, way of browsing the Web page. Incorporation of campaigns, links and other actions of marketing or marketing.
Due to the rapid proliferation of the search for products and services via the Internet. Through search engines like Google, Bing, Baidu, etc. The marketing area has created a new branch called SEM (Search engine marketing). Which means in Spanish search engine marketing.
The positioning of companies or institutions in the field of marketing requires a strategy in SEO. That matches with search algorithms that all search engines have to define the position in the SERP. (Search Engine results Page).
The SEO must take into account two major areas of improvement:
The optimization of the website with its factors on site. for example, The layout, interaction, links and relevant concepts.